Short And Sweet 5 Step Guide To Using Web Push Notifications For BigCommerce Stores

Web push notifications are clickable messages sent by an online store to the browsers of subscribers and customers. Very similar to how push notifications from apps work, web push notifications work on mobile and desktop websites.

In this article, we’re going to take a look at how BigCommerce stores can use web push notifications to keep their customers engaged.

While social media, email and other channels have been enabling eCommerce businesses to acquire new customers, it is the engagement and retention rates that suffer over time.

That’s where web push notifications come in.

The moment a consumer opts in for updates, your store can use the channel to notify them of ongoing sales, new products, to offer special discounts, send price alerts and more.

Now that we know how important web push notifications are to an online store, let’s look into how you can optimize them to drive more sales.

Just like the emails and mobile app notifications, web push notifications should not be overdone. Since these are notifications that are sent in real time and drive higher engagement, you want to make sure you don’t result in a subscriber churn with way too many notifications.

There is no said rule of sending a specific number of notifications. It depends on your customers, subscribers and what your business has to offer. But as a ground rule, answering the following questions before sending out notification will help you identify the right frequency:

The nature of push notifications, is to drive an instant response. That’s why timing your web push notification campaign is important! One of the biggest mistakes online store marketers make, is sending out a notification that is not localised based on the time zone a subscriber is in.

So before sending a notification, segment your subscribers based on their time zones. This will help you send out batch notifications based on what time they are more likely to be active. For example, sending a notification to your subscriber at 12:30 am is definitely not going to make him want to jump online and make a purchase.

For example, if I am looking for headphones and receive a notification for speakers on sale, I’m bound to get agitated!

Types of personalization on web push notifications:

For instance, if it is an if it is an engagement campaign, focus on the click through rate your messages are getting. If you’re promoting a product instead, keep track of the CTR as well as the conversion rate you’re obtaining from your push notifications.

Some of the most important metrics that a marketer needs to keep a tab on, include:

That’s it!

Following these 5 simple steps, you can use web push notifications to drive more sales for your BigCommerce store. But don’t forget to follow the one ground rule of all marketing and communication campaigns — analysing customer engagement and optimizing to remain contextual to your subscribers.

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